Reputation management : Examples - Reputation management - Reputation management

Companies often attempt to manage their reputations on websites that many people visit, such as eBay, Wikipedia, and Google. Some of the tactics used by reputation management firms include:

  • Improving the tagging and search engine optimization of company-published materials, such as white papers and positive customer testimonials in order to push down negative content.
  • Publishing original, positive websites and social media profiles, with the aim of outperforming negative results in a search.
  • Submitting online press releases to authoritative websites in order to promote brand presence and suppress negative content.
  • Submitting legal take-down requests if someone believes they have been libeled.
  • Getting mentions of the business or individual on third-party sites that rank highly on Google.
  • Creating fake, positive reviews of the individual or business to counteract negative ones.
  • Using spam bots and denial-of-service attacks to force sites with damaging content off the web entirely.
  • Astroturfing third-party websites by creating anonymous accounts that create positive reviews or lash out against negative ones.
  • Proactively offering free products to prominent reviewers.
  • Removing online mug shots.
  • Proactively responding to public criticism stemming from recent changes.
  • Removing or suppressing images that are embarrassing or violate copyright.

Source : Wikipedia